No More Surprises: Reforming College Pricing for Students and Families

Education and Workforce MarkupsHouse Education and Workforce Subcommittee on Higher Education and Workforce Development · 2025-09-16 · 119th Congress
The House Education and Workforce Subcommittee on Higher Education and Workforce Development held this hearing to examine why colleges' advertised sticker prices so often diverge from what students actually pay, and to review proposals such as standardized financial aid offers, improved net price calculators, and maximum price guarantees. Begins at 0:07:31
Transcript
Highlights

Title

Transparency in college pricing, tuition discounting, and financial aid disclosure

Purpose

The House Education and Workforce Subcommittee on Higher Education and Workforce Development held this hearing to examine why colleges' advertised sticker prices so often diverge from what students actually pay, and to review proposals such as standardized financial aid offers, improved net price calculators, and maximum price guarantees. Four witnesses — an economist, a college financial-aid/marketing administrator, and two higher-education policy researchers — testified on tuition discounting, price transparency rules, and the effects of recent federal student-loan changes. The hearing also served as a farewell to departing committee staffer Chance Russell. Begins at0:07:31

Who spoke

Chairman Burgess Owens (R-UT)0:07:31: Opened by describing college pricing as "clouded in mystery" and noted unexpected costs are a leading cause of student dropout0:08:00; highlighted Republican proposals for standardized aid offers and maximum price guarantees0:09:28, and led questioning throughout on tuition discounting and consultants0:36:32.

Chairman Tim Walberg (R-MI), full committee0:11:59: Paid tribute to outgoing staffer Chance Russell0:11:59; later questioned Wishing on deceptive scholarship practices at faith-based colleges0:45:29 and Gillen on claims of state higher-ed "disinvestment"0:48:08.

Ranking Member Alma Adams (D-NC)0:14:20: Cited 40 years on a college campus and highlighted North Carolina's College Connect program0:16:06; argued transparency alone won't fix affordability, blaming the "big ugly bill" for cutting Pell, loan options, and Department of Education staff0:17:080:17:38; later pressed Laitinen on price versus affordability guarantees1:04:46 and community college aid1:06:35.

Justin Drager, Strada Education Foundation0:21:18: Said the "net price" families actually pay has been flat or declining in real dollars for years despite rising sticker prices0:22:14; identified low-income, adult, and middle-income families as most harmed by opaque pricing0:38:19; said schools aren't necessarily deceptive on purpose but that practices become perceived as deceptive over time0:50:04.

Lee Wishing III, Grove City College0:24:52: Explained "unfunded discounting" — a $65,000 sticker price against a $35,000 break-even cost lets schools hand out inflated "scholarships" that lower-discount students unknowingly subsidize0:25:50; said Grove City instead charges its actual break-even price of $35,290 with fully endowment-funded aid0:27:07; called the practice the industry's "best kept open secret"0:37:01 and described watching an enrollment-consulting firm demo pricing models1:09:46.

Amy Laitinen, New America0:28:19: Found a third of financial aid offers omit cost information and colleges use 136 different terms for the same federal loan, 24 without the word "loan"0:29:19; cited $32 billion spent 2001–2017 on students with no financial need at selected public universities0:30:11; described a real offer listing "out-of-pocket cost is zero" while including a $27,000 Parent PLUS loan0:55:41.

Dr. Andrew Gillen, Cato Institute0:32:52: Outlined three transparency initiatives — standardized terminology, universal net price calculators, and state-level price guarantees0:33:22; argued state funding for higher education has actually risen for 12 straight years, contrary to "disinvestment" claims0:48:47; explained colleges use FAFSA data to price-discriminate based on family finances and school-ranking order1:54:29.

A member from California0:39:52: Questioned Laitinen on the gainful employment and financial value transparency rules0:39:52 and pressed Laitinen on how Medicaid/SNAP cuts push states to raise tuition0:44:06.

A member from New Jersey0:50:36: Argued families need better cost terminology and questioned Laitinen on how parents and students evaluate true cost when making enrollment decisions0:54:24.

Rep. Harris (R-NC)0:56:45: Asked Wishing how the federal loan system perpetuates unfunded discounting0:57:06 and about industry associations' resistance to transparency reforms1:01:23.

Rep. Fine (R-FL)1:07:34: Compared college pricing to hotel/airline "yield management"1:08:24 and pressed Wishing on enrollment-management consulting costs, citing an example of a school saving $300,000 by switching vendors1:12:09.

A member from Oregon1:12:52: Described his own nontraditional path through community college and law school1:13:11 and asked Laitinen about the bipartisan College Transparency Act and NCES data cuts1:14:471:16:41.

Rep. Khaled (CA)1:18:18: Cited BLS data showing consumer goods prices falling while tuition rose 184.7% and textbooks 154.1% since 20001:18:38; asked Gillen why college costs defy normal market dynamics1:18:55, and about CSU/UC tuition increases of 350–400%1:21:20.

Rep. McBath (D-GA)1:23:14: Argued the current system leaves students and employers poorly served1:23:41 and asked Laitinen why tuition and fees have nearly doubled in three decades1:26:48.

A member from Wisconsin1:29:11: Asked witnesses what share of students should attend four-year colleges1:29:11; Gillen estimated about 10 percentage points more students attend college than Department of Labor job-requirement data suggest is needed1:31:11; later cited an anecdote that Walmart truck drivers earn about $135,000 a year2:02:11.

A member from California (Dier)1:34:34: Discussed California's community college and career-tech history1:35:28 and asked Laitinen how recent law changes affect low-income and disabled students' access to Pell-funded degrees1:36:381:39:02.

A member from Missouri1:40:05: Cited GAO data that only 9% of institutions give accurate net cost estimates in aid offers1:41:03 and asked Gillen how to improve net price calculators1:41:16.

Rep. Courtney (D-CT)1:45:24: Noted the Department of Education's August 1 reinstatement of interest accrual on loans in forbearance, with deferments rising from 2.5 million to over 10 million borrowers1:46:19; asked Laitinen about the impact of NCES staffing cuts on transparency data1:48:50.

The delegate from Guam1:50:40: Described the difficulty of evaluating colleges from a remote territory1:51:09 and asked Gillen how prestige-driven subsidy spending affects students from Guam and rural areas1:52:07, and about FAFSA-based price discrimination1:53:47.

Rep. Bobby Scott (D-VA), full committee ranking member1:56:01: Pressed Wishing on how legislative proposals address discounting schemes and price guarantees amid inflation uncertainty1:58:481:59:03; asked Laitinen why medical school costs are especially affected by new federal loan caps1:57:12.

Key moments

Wishing's core example: a school with a $35,000 break-even cost sets a $65,000 sticker price, giving every student a "scholarship" while students who receive smaller discounts unknowingly subsidize classmates with larger ones0:25:500:26:17.

Grove City College charges its actual break-even price of $35,290 with no unfunded discounting, funding all aid from its endowment0:27:07.

Laitinen: a third of financial aid offers omit cost information, and colleges use 136 different terms for federal loans, 24 without using the word "loan" at all0:29:19; one real offer listed "out-of-pocket cost is zero" while burying a $27,000 Parent PLUS loan0:55:41.

Laitinen cited research finding selected public four-year universities spent $32 billion between 2001–2017 on students with no financial need, instead of directing it to low-income students0:30:110:30:38.

Gillen disputed the "state disinvestment" narrative, saying state funding for higher education has risen roughly $56 per student per year and increased for 12 consecutive years0:48:470:49:12.

Fine and Wishing discussed enrollment-management consultants; Wishing described a university president who spoke of saving $300,000 by switching consulting firms1:12:091:12:24.

A Missouri member cited GAO data showing only 9% of institutions provide accurate net cost estimates in their financial aid offers1:41:03.

Gillen said subsidies appear to raise tuition rather than lower net cost, estimating a roughly 40–70 cent tuition increase per additional dollar of financial aid1:53:061:53:35.

Gillen described colleges using FAFSA data — including parents' income, assets, and the order students rank their college choices — to adjust financial aid offers and price-discriminate1:54:291:55:14.

Courtney noted the Department of Education's August 1 reinstatement of interest accrual on loans in forbearance coincided with deferments jumping from 2.5 million to over 10 million borrowers nationwide1:46:19.

Metadata

CommitteeHouse Education and Workforce Subcommittee on Higher Education and Workforce Development
Chamber / CongressHouse · 119th Congress
Date2025-09-16
TypeHearing
Witnesses
Dr. Andrew Gillen — Research Fellow, Cato Institute
Mr. Justin Draeger — Senior Vice President, Affordability, Strada Education Foundation
Mr. Lee Wishing III — Vice President for Student Recruitment and Chief Marketing Officer, Grove City College
Ms. Amy Laitinen — Senior Director of Higher Education, New America
Videoyoutube
Transcript369 caption blocks · 20,675 words · 2:09:11 runtime
EventCongress.gov 118603