Local Ownership, National Brands: How Franchising is a Pathway to Entrepreneurship

Small Business Administration OversightHouse Small Business · 2026-01-22 · 119th Congress
The House Small Business Committee held this hearing to examine the franchise business model as a pathway to entrepreneurship, featuring testimony from four franchise owners on topics including the 2025 tax law, tariffs, health care costs, and the proposed bipartisan American Franchise Act's joint employer standard. Begins at 0:22:42
Transcript
Highlights

Title

Franchise ownership, tax cuts, tariffs, and the joint employer standard

Purpose

The House Small Business Committee held this hearing to examine the franchise business model as a pathway to entrepreneurship, featuring testimony from four franchise owners on topics including the 2025 tax law, tariffs, health care costs, and the proposed bipartisan American Franchise Act's joint employer standard. Chairman Williams framed the hearing as the committee's second on franchising this Congress, focused on extending deregulation and tax relief, while Ranking Member Velázquez raised concerns about franchise disclosure practices, tariffs, and expiring ACA subsidies. Begins at0:22:42

Who spoke

Chairman Roger Williams (R-TX)0:22:42: Opened the hearing citing 831,000 franchise businesses employing nearly 9 million people and contributing $550 billion to GDP0:24:01; highlighted the "working families tax cuts" law signed July 4th, including the permanent 20% 199A deduction and no tax on tips/overtime0:23:31; later questioned witnesses on veterans' military skills transferring to franchising0:56:44 and the joint employer standard0:58:31.

Ranking Member Nydia Velázquez (D-NY)0:25:25: Said franchising supports 9 million jobs and nearly $1 trillion in economic output0:25:25, but warned some franchise brands have loan default rates as high as 20% despite incomplete disclosures0:27:29; criticized tariff-driven uncertainty and the Federal Reserve's paused rate cuts0:28:44, and later pressed witnesses on ACA tax credit expiration's effect on employee health coverage1:03:04.

Angie Katsanevas, Founder/Owner, Lunatic Fringe0:35:10: Described building a hair salon franchise with her husband Shawn from one 700-square-foot location into three owned and six franchised salons across Utah, Idaho, and Ohio0:38:18; recounted stylist Katie Torres becoming a franchisee after training with the company0:38:01; urged passage of the American Franchise Act0:39:41.

Tina Patel, Co-Principal/CFO, Promise Hotels0:40:34: Testified her family's company owns seven hotels with 713 rooms and 165+ employees0:41:24; credited the opportunity zone program with enabling a $16 million, 116-room hotel in Tulsa's Greenwood district creating 30 jobs1:10:15; called for the American Franchise Act, higher SBA 7(a)/504 loan limits, and continued tax incentives0:43:56.

Clement Troutman, Franchise Owner, Troutman Management LLC0:45:35: A 23-year Navy veteran who opened his first Tropical Smoothie Cafe in 2017 with no food-service experience and now employs nearly 80 people across two Maryland locations, with a PJ's Coffee opening soon0:47:33; said military standard operating procedures translated directly to franchise systems0:56:44; said tariffs have forced both absorbing costs and raising prices1:14:02.

Rico Macaraeg, Co-Founder/CEO, StriveWell0:50:44: A Navy veteran who co-founded Sweat House and Strong Pilates franchises with husband Steven0:52:12; said a $30,000 unforecasted tariff bill arrived three months after a studio opened0:53:38 and equipment costs rose 25-50% in six months0:53:38; criticized the FDD as unregulated and inconsistent across franchisors0:54:37; said New Jersey energy costs have doubled1:37:03.

Rep. Jefferson Van Drew / unspecified member introducing Katsanevas... (not applicable)

Rep. Herb Conaway (D-NJ) [1:58:54... see below]

Key moments

Velázquez cited FTC findings that some franchise brands had loan default rates as high as 20%, and said those brands remain on the franchise directory today0:27:29.

Katsanevas recounted a viral exchange with a fellow Real Housewife who questioned whether she was a "real" business owner because she franchises, responding "You do French fries, I do franchise"0:36:03.

Macaraeg testified he received an unplanned $30,000 tariff bill three months after opening a studio, draining working capital meant for hiring or employee health benefits0:53:381:01:07.

Multiple witnesses said expiring enhanced ACA tax credits are forcing employees to seek second jobs at larger companies for health coverage, or to decline promotions for fear of losing Medicaid1:36:051:35:47.

Rep. Nick LaLota (implied by "Loa") and Rep. Troutman exchange: witnesses distinguished the American Franchise Act's "substantial, direct, and immediate control" joint-employer standard from a rejected bill applying construction-industry standards uniformly to franchises1:27:341:32:08.

Patel said her company's biggest asset is its staff, describing employees who rose from housekeepers to hotel general managers under the current joint employer framework1:25:28.

Macaraeg noted new Wall Street Journal research showing foreign countries have absorbed only 4% of tariff costs, with Americans bearing the remaining 96%1:26:32.

Rep. McGarvey raised concern about the administration's tariff and foreign-policy approach affecting global franchise expansion, including reduced Canadian consumption of American products1:12:30.

Rep. Weed asked about a Minnesota franchised hotel removed from its brand network after refusing service to federal law enforcement, prompting Patel to stress the importance of consistent brand standards1:49:15.

Troutman and Macaraeg both said they received no information about franchising opportunities during their military Transition Assistance Program (TAP) classes1:48:03.

Metadata

CommitteeHouse Small Business
Chamber / CongressHouse · 119th Congress
Date2026-01-22
TypeHearing
Witnesses
Mr. Clement Troutman — Franchise Owner, Troutman Management LLC
Mr. Rico Macaraeg — Co-Founder and CEO, StriveWell
Ms. Angie Katsanevas — Founder and Owner, Lunatic Fringe
Ms. Tina Patel — Co-Principal, Chief Financial Officer, Promise Hotels
Videoyoutube
Transcript336 caption blocks · 18,062 words · 2:09:32 runtime
EventCongress.gov 118883